When a traveler asks AI to recommend a boutique hotel, it returns a short list. Your property is either on it, or it isn't.

The Problem

Showing up isn't enough on its own. I audited a property where their strongest differentiator, a feature that had a real local following, appeared on the hotel's website and on nothing AI could read. Every platform described the place without the one detail worth knowing.

It's the same pattern across properties. A clarity problem, not a technology problem. And it's fixable.

Most independent properties have no way to check what AI says about them. Chains have corporate teams for this. You don't.

The Service

The AI Visibility Audit  ·  $1,250 flat

It tells you what major AI platforms currently say about your property. Where your real strengths aren't coming through. Where the description is incomplete or wrong. Which fixes to make and in what order, ranked by commercial impact, not technical complexity.

Each audit is specific to your property. This is not an automated tool. You walk away with a clear picture and a prioritized action list, written for an owner, not a developer.

No retainers. No implementation packages. One deliverable.

About

I spent 15 years in fraud prevention. Building departments, writing processes, developing the people who made the calls. The work was reading what a system says versus what's actually true. Finding where the signal doesn't match.

Pattern recognition is pattern recognition.

What I spent 15 years doing in fraud queues is exactly what this work requires. Reading what a system says versus what's actually true.

When I started working seriously with AI, the same thing showed up immediately. AI platforms describe hotels with confidence. The description is often technically fine and commercially useless. The details that would actually move a guest to book don't make it through.

I'm good at finding that gap. It's not by accident.